Teresa Caseras
Vice President Brand Marketing @Mirastar Federal Credit Union
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WORK HISTORY
Vice President Brand Marketing @Mirastar Federal Credit Union
US
EDUCATION
San José State University
Public Relations, Marketing
SKILLS
ABOUT TERESA CASERAS
As the Vice President Marketing at Meriwest Credit Union, I lead a team of professionals who are passionate about delivering innovative and impactful marketing solutions that enhance the financial well-being of our members and communities. With over 16 years of experience in the financial services industry, I have a proven track record of managing company-wide marketing operations, executing strategic product initiatives, and ensuring flawless brand awareness, engagement, and growth.My core competencies include marketing communications, social networking, new business development, and design thinking. I leverage these skills to create and launch programs, campaigns, and assets that drive sustainable revenue gains, customer acquisition, and retention. Some of my notable achievements include generating over $112 million in revenue through a fully integrated marketing campaign that earned the Gold AVA Digital Award, and maximizing deposit growth by in one month through a solid partnership with retail banking. I also received the Credit Union Journal\'s Best Practices Award for my innovative and out-of-the-box approach to increasing member loyalty. I am always eager to learn, collaborate, and challenge myself to deliver cutting-edge marketing solutions that align with the company\'s vision and values.
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