Teresa Shaffer
Director of Marketing and Public Relations @Reis-Nichols Jewelers
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WORK HISTORY
Director of Marketing and Public Relations @Reis-Nichols Jewelers
Indianapolis, IN, US
Create and direct the marketing, advertising and social media strategies to engage clients, promote brand impact, and produce business results. Manage a team of professionals and the overall execution of the campaigns that drive sales, influence internal and external audiences, and build client relationships.
EDUCATION
Indiana State University
Bachelor of Science Degree, Public Relations/Communications
ABOUT TERESA SHAFFER
Enthusiastic professional passionate about communications. Creating effective communications strategies is the key to the success of any business, and it is the strategy behind developing a communication plan that is key to being an effective communicator. Throughout my career I have created solutions driven strategies to connect both to internal and external audiences and drive outcome based initiatives. In my past experience, I have had great success in leading multi-disciplinary teams in complex projects; and have been successful at finding solutions to barriers, and identifying trigger moments to create messaging to evoke action. One of my greatest strengths is team building, looking for ways to accentuate the strengths of each individual to create a impactful team Being an effective communicator is not only about crafting a message; it is about delivering it in such a way that people will listen. My ability to use my creativity to design campaigns that will engage audiences and the discipline to execute them well, has been a proven formula for positive outcomes and ROI. Increased employee engagment and reputation scores prove that when you are able to use communication to articulate a vision and build brand ambassadors there is nothing more impactful.
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