Teresa Guarascio
SVP, Client Leadership @Essencemediacom Canada
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WORK HISTORY
SVP, Client Leadership @Essencemediacom Canada
Vancouver, BC, CA
An exceptional Senior Director level individual who has impeccable relationship building, client facing and presentation abilities. Responsible for managing and owning the senior client relationship from a business leadership standpoint (Director through C-Suite). Responsible for leading and managing integrated media teams, and working with many departments. Belief that the whole is better than the sum of its parts, via developing & maintaining excellent working relationships with all internal & external partners. Connecting our clients with various disciplines (planning, buying, event, research, search, business science, data analytics, digital and programmatic teams), to oversee the seamless integration and delivery of ideas. An innovative thinker who enjoys solving complex business & media challenges for my clients. An individual that seeks to get upstream and understand the wider business context that drives our clients’ organization, and ultimately media campaigns. Thought leadership and guide strategic direction across the business is my passion. My true passion is bringing together all the various teams, leading, curating and working together to find a successful solution that clients love…and watching it come to life. I have had the privilege to work with many different clients including: Uber; Airbnb; Vancity Credit Union, BC Lotteries; Casino\'s BC; PARQ; UBC; Starbucks Retail & CPG; Flight Centre; JYSK Furniture; TransLink BC; Best Buy Canada; ADT Canada; SunRype; BMW/MINI; and McDonald\'s Canada. I strongly believe that relationship building is the core of what we do. • Building high-performance account teams• Ensuring best practices are used across department and ensuring value add insights are delivered to clients across all stages of projects • 360 view of all media channels• Manage divisional revenue line with more than 20% annual growth• Develop and present new business opportunities to existing and potential clients• Results focused
EDUCATION
Simon Fraser University
BBA, Marketing & Economics
SKILLS
ABOUT TERESA GUARASCIO
Dynamic senior media and marketing leader with 20+ years of experience helping brands grow, teams thrive, and agencies build lasting client partnerships. I bring clarity to complexity—whether it’s navigating shifting consumer behaviour, evolving video and digital platforms, or building strategies that connect data, creativity, and business outcomes. Recognized as an industry expert and thought leader with the ability to develop lucrative partnerships, achieve business objectives, and maximize ROI. A talent for working effectively with colleagues to develop integrated marketing/media plans. Plan, manage, implement, and negotiate large-scale campaigns.Across my career, I’ve led national and global accounts, shaped high-impact integrated media strategies, and grown strong client relationships built on trust, transparency, and real results. I love what I do because it’s all about people: understanding audiences, connecting teams, and partnering with clients to solve problems and accelerate growth.Specialties: Digital Media (including Social, Mobile, Display) Search & Affiliate Marketing Integrated Media (including video investment, TV, Radio, OOH) Programmatic Specialist (running large-scale programmatic campaigns that leverage DMP/data at scale) Strategic Planning & Implementation Multimillion-Dollar Group Media Leader High-Level Relationship Management Budgeting Team Building/coaching/mentor New Business Lead
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