Leo Martinez
Commerce Lead @Essencemediacom
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WORK HISTORY
Commerce Lead @Essencemediacom
EDUCATION
Indiana University Bloomington
Sport Marketing and Management
SKILLS
ABOUT LEO MARTINEZ
I’m a results-driven digital marketing leader with over 10 years of experience in retail media, performance marketing, and ecommerce strategy. My expertise spans Amazon Advertising (Amazon DSP, Sponsored Ads), paid search (SEM), paid social, and omnichannel media planning. I’ve led cross-functional teams and managed multimillion-dollar media budgets for top CPG, sportswear, and consumer electronics brands.I’m passionate about using data and insights to drive full-funnel performance, from upper-funnel awareness to conversion and ROAS. I’ve built and scaled integrated strategies across platforms like Amazon, Google Ads, Meta, and Retail Media Networks. I bring deep experience in bid strategy optimization, audience segmentation, retail media network buying, and vendor advertising solutions.As a people manager, I’ve hired, developed, and mentored teams that consistently exceed goals. I thrive in fast-paced, collaborative environments where innovation and accountability go hand in hand.Let’s connect if you’re looking to collaborate on media strategy, ecommerce growth, or digital team leadership.
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