Terence Marc
Go-to Market Manager @Beiersdorf
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WORK HISTORY
Go-to Market Manager @Beiersdorf
Develop and Communicate Go-to-Market strategies by Channel, including listing priorities, generic planograms, distribution and promotional target setting as well as Brand trade spend analysis and recommendationsCollaborate with Key Account teams to maximize relevanceCollaborate with both Sales and Marketing in order to develop and execute brand and portfolio strategies for our categoriesAct as an instrumental contributor in the development and deployment of Sales Strategies including new & existing channel expansion.Annual planning lead for 4Ps, including full category reviewDevelop gift set and promo pack strategiesDevelop National Selling Decks and collaborate with Key Account teams to maximize relevance to retailersBe the face of category and shopper insights to retailersPartner with Sales team/Retailers on POG recommendationsCollaborate with Sales and Shopper Activation team on an ongoing basis, including contribution of insights and analytics to S & OP process, Promo Evaluation and ad hoc projects or requestsCollaborate to maintaining and updating tools including but not limited to Market Results dashboards, Promo Evaluation tool, Assortment tool and othersLead the commercialization process in DC commitment and Omnibus processesDevelop and present the periodic Market Performance Analysis, incorporating new or updated insights from sources other than Nielsen MarketTrack
EDUCATION
Université du Québec à Montréal
Certificat
Université de Sherbrooke
Maitrise (M.B.A.)
Université de Montréal / University of Montreal
Certificat
Université du Québec à Montréal
Baccalauréat
SKILLS
ABOUT TERENCE MARC
Professionnel de la commercialisation, j’ai à mon actif près de 10 ans d’expérience dans l’industrie des biens de consommation. Flexible, entrepreneur et polyvalent, je maîtrise les différents concepts marketing et les façons de bien communiquer des idées afin d’atteindre les différents objectifs.
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