Terence C.
Senior Category Manager - Small Domestic Appliances (Sda) & Floorcare @The Very Group
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WORK HISTORY
Senior Category Manager - Small Domestic Appliances (Sda) & Floorcare @The Very Group
Liverpool, GB
Leading the strategic planning and execution of the Small Domestic Appliances (SDA) and Floorcare categories, driving growth through data-driven decision-making, supplier negotiations, and market analysis.Responsible for full end to end, developing and implementing category strategies that enhance product assortment, optimize pricing, and improve overall business performance, tasked with achieving KPIs from topline sales to bottom line profitability, stock and market share. Collaborating with cross-functional teams to deliver results and drive innovation in the market as well as market leading brands such as Shark, Ninja, Dyson, Vax & Tower.Line management of team of five, including Forecasting & Stock Manager, Junior Category Managers, Category Assistant & Category Admin Assistant.
EDUCATION
St Edwards College
A Levels
University of Liverpool
Bachelor of Arts (BA), English and French
Cardinal Heenan Catholic High School
GCSEs
ABOUT TERENCE C.
Strategic, commercially astute buying leader with a decade of experience across retail and B2B environments. Proven success delivering customer-centric ranges across a variety of sectors, including consumer electricals, home improvement, nursery, toys and confectionery. Known for building and nurturing high-impact brand partnerships and delivering end-to-end strategies that balance commerciality, creativity, and customer needs. Highly experienced in both branded and own brand development, including full product lifecycle management, FE/ROW sourcing and category ownership. Influential, confident communicator at all levels, from boardroom to supplier base, with a strong ability to lead and inspire multifunctional teams. Passionate about building meaningful ranges that drive growth, loyalty and love for the brand.
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