Franck Schmidlin
Senior Solutions Architect - Digital Customer Experience @The Very Group
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WORK HISTORY
Senior Solutions Architect - Digital Customer Experience @The Very Group
Member of the Digital Customer Experience (DCX) Tribe, transitioning and refactoring the monolithic e-commerce solutions powering the Very Group websites into a modern MACH (Microservices, API first, Cloud native, Headless) architecture.I have, over the last 4 years:+ Contributed infrastructure and architecture patterns to the new platform to best leverage AWS serverless offering while maintaining the highest level of security required for one of the UK largest e-commerce platform.+ Owned the architecture of our Product Discovery enterprise capability. In particular- owned the RFP\'s architectural and operational assessment, up to the selection and onboarding of Constructor AI powered product discovery SaaS platform - architected the integration of Amplience CMS to support dynamic content such as product gallery pages hero and in-grid banners - managed the technical relationships with Constructor and Amplience teams - architected the feed of data from multiple product information systems into Constructor - re-engineered ancillary business processes such as online merchandising, online product discovery optimisation, search and generative AI engine optimisation (SEO/GEO) and content management- designed an entirely new URL scheme that is SEO, customer and business user friendly as well as facilitates the integration with Constructor and Amplience APIs + Owned the architecture of the Customer and Account Security capabilities, which encompass the Cyber, Identity Management (IDAM) and Fraud domains - integrated Akamai Account Protector into our Fraud detection mechanisms - evaluated and adopted AWS Cognito as our new Identity Provider + Re-engineered the technical and business processes that support Discounts and Voucher Codes, to leverage our integration with commercetools as well as greatly reduce the effort required to manage promotional events.See associated projects for more details
EDUCATION
University of Central Lancashire
Bachelor of Science (BSc), Applied Physics with Mathematics
Institut Universitaire de Technologie de Montpellier
DUT, Mesures physiques (Scientific instrumentation)
SKILLS
ABOUT FRANCK SCHMIDLIN
Feel free to follow me but please note that I usually only accept connection requests from people I have actually interacted full stack, ‘icicle shaped’ solutions architect specialised in the design and architecture of distributed systems and processes, agility and technical leadership.I have designed, documented and implemented architectures at all levels, from enterprise down to technical architecture, although my sweet spot remains solution architecture.I am first and foremost a problem solver with the ability to break down complex issues into testable hypotheses. This mindset translates into highly decoupled architectures and pragmatic designs that concentrate on delivering the requirements rather than showcasing the latest technological trends.I have 20+ years of experience across the full software development lifecycle, from pre-sale, R&D and prototyping to support and solution migration, in the financial, healthcare, local and national government sectors, and now retail.I am most effective as an internal consultant working across and above teams and workstreams, interfacing with external parties and between business, technical and managerial stakeholders of all levels. I have the ability to quickly gain the required level of expertise in any business or technical domain and then use that knowledge to communicate with colleagues and stakeholders in a language they understand, bridging gaps in understanding and resulting in positive outcomes for all. I assume ownership across the breadth and depth of issues, act as a trusted broker and push forward collaborative resolutions. I can do this as an individual contributor or as leader of multi-disciplinary teams.I am also experienced in multiple programming languages, devsecops and infrastructure as code tooling, containerised, serverless and event driven architectures, particularly on AWS, and product and data platforming. I can model with UML, Archimate or C4 and have actually mentored colleagues in those as well as documenting and evangelising modelling and architecture standards.Finally, I pride myself for being known for the humour, passion, honesty and transparency I bring to all that I do.Please check my LinkedIn profile for a full breakdown of my professional experience.
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