Tena Lyons
Vice President, Marketing @Hirevue
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WORK HISTORY
Vice President, Marketing @Hirevue
Lead a global team across Demand Generation, Product Marketing & Marketing Operations- Optimized product marketing and launch processes to launch 3 core new products in <6 months, building significant initial pipeline per new product- Transformed marketing pipeline in first 90 days of operational improvements, driving a 4.8x improvement in conversion rates and significant improvements in deal velocity through sharper ICP targeting and account grading- Grew marketing-sourced pipeline significantly year-over-year, alongside average deal size improvements, delivering higher pipeline creation in a single month with 1/4 of the lead volume by implementing lead quality measures- Rebuilt the marketing operating model, implementing new tech and agencies, focused ICP-driven segmentation, and a data-driven culture that eliminated ad hoc marketing in favor of fewer, bigger, and more focused campaigns- Architected campaign strategy tied directly to product launches and revenue goals, including three multi-channel anchor campaigns in H1 connected to new product releases, analyst engagement, influencer amplification, and key industry events- Additional experience in: pipeline planning/modeling, exec level analysis & accountability, team growth, brand and identity architecture, acquisition strategy & integration
EDUCATION
University of St. Thomas - Opus College of Business
MBA, Marketing Management
University of Minnesota
Bachelor of Arts (B.A.), Economics
SKILLS
ABOUT TENA LYONS
Multi-dimensional marketing executive with proven success transforming global brands (5X), redefining revenue-generating marketing functions (2X) and building product marketing teams (4X). Focus on differentiated storytelling that accelerates pipeline growth through multi-channel demand generation programs and strategic GTM initiatives. Expert in building & scaling marketing operations globally to consistently deliver marketing-influenced wins through tight sales leader collaboration and planning, data-driven strategies and cross-functional leadership.
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