Ted Walker

Head of Group Marketing @Clean Linen & Workwear

Camberley, GB

Leading and establishing the marketing function for CLEAN, turnover £67m, during a period of rapid organic growth and acquisition. Developed fresh brand identity, new sales and marketing tools, whilst phasing out acquired brands. Introduced content led PR function and digital marketing doubling website traffic and enquiries:Achievements:• Increased organic website traffic and enquiries by over 57% over 12 months for CLEAN using search engine marketing techniques.• Selection of search engine marketing agency and introduction of targeted digital marketing and remarketing campaigns increasing website visitors and enquiries by an additional 50%, read the case study http://bit.ly/2qJpvfo• Development and improvement of website content including case studies, advice articles, video, photography, and content increasing return visits and user engagement.• Identification and selection of PR agency to deliver programme of thought leadership orientated communications for CLEAN resulting in over 100+ targeted pieces in hospitality media.• Rebranding and creation of CLEAN company literature, sales and marketing collateral targeted at hospitality market for CLEAN following acquisition of competitor.• Creation and implementation of internal communications programme including employee training, conferences and employee newsletter for CLEAN.• Development and positioning of 3 x new product ranges, and targeted sales support materials.