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Tim Boys
General Manager Marketing Brand Management Revenue Growth Direct & Broker Channel Growth @Resimac
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WORK HISTORY
General Manager Marketing Brand Management Revenue Growth Direct & Broker Channel Growth @Resimac
Sydney, AU
I deliver sustainable growth across direct to consumer and broker channels through digital acquisition, brand, advertising, customer and broker engagement, user experience, and corporate affairs. In addition to growing settlements in the D2C channel homeloans.com.au by 27% YoY, I developed the Broker Channel Growth Strategy and grew website UVs and quarterly leads to successfully position Resimac NZ as the ‘Property lending specialists’. I launched a unique 20-year interest only loan to market, which generated significant leads (converted at 50%) and was so successful, new applications had to temporarily cease after 2 additional rounds of funding reallocation. I reduced call volumes and customer service requests by introducing UX digital improvements to the new banking platform, and remediating customer issues arising from defects within 12 weeks. I also slashed millions from operating costs by removing unprofitable channels, reducing effort, and restructuring teams to accommodate market changes and reduced demands.
EDUCATION
Macquarie University
Bachelor of Economics, Double Major - Psychology and Business Law
ABOUT TIM BOYS
I am a Chief Marketing Officer who specialises in driving transformational growth for challenger brands and disruptive businesses by leading the development and execution of innovative marketing strategies that reposition brands, transform customer & digital experience, and drive customer acquisition & engagement, through digital & traditional channels across a broad range of industries. Over the last 20+ years I have combined my qualifications in Economics and expertise in management consulting, growth marketing, eCommerce and business development with a strong business focus, excellent analytical skills, and a data-driven approach to decision making to deliver revenue growth through a broad range of high impact projects and campaigns. An engaging and inspiring people leader with an empowering leadership style who fosters a culture of collaboration and creativity, adept at scaling and developing teams by tailoring leadership approach to the individual, to achieve personal development goals and deliver on business objectives. Some recent career highlights include: • Developing brand strategy and Customer Value Proposition for homeloans.com.au which involved developing and executing strategically targeted and highly successful marketing strategies that grew the channel 27% YoY. • Creating the Broker channel growth strategy to drive the right focus, priorities and behaviours for Resimac. • Repositioning Resimac NZ as a challenger brand and a viable and attractive alternative to industry leading banks. • Repositioning NobleOak as a challenger brand, successfully growing leads and sales at a reduced cost per lead and sale despite a 10% market decline, 8% budget cut and 52% increase in competitive spend. • Leading the creation of an award-winning cross-marketing promotion for the James Bond film, Quantum of Solace, using real-life and online alternative reality games to increase sales and revenue growth for Sony products by 25%. Some of my specialties include: Brand Management Customer Acquisition, Engagement & Retention Customer Experience (CX)/ User Experience (UX) Customer Lifecycle Engagement (B2B & B2C) Digital Transformation Growth Marketing Strategy Integrated Digital Marketing Lead Generation Customer Relationship Marketing (CRM) Leadership & Mentoring Marketing Channels (Direct, Indirect, eCommerce, Retail, B2B) Revenue Growth Sales Growth Data & Analytics Campaign Management Social Media Marketing Strategic Leadership & Planning Strategic Partnerships
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