Taylor McKenzie

Marketing Director @The Dewberry Charleston

Charleston, SC, US

Lead all brand, digital, and revenue-driving marketing efforts for one of Charleston’s premier luxury hotels. Oversee strategy across email marketing, paid search, metasearch, and OTA performance while ensuring cohesive storytelling across all guest touchpoints—from web to on-property. Collaborate cross-functionally with sales, revenue, culinary, spa, and retail teams to develop campaigns that elevate the brand and drive direct bookings. Responsible for content creation, social strategy, and guest experience initiatives aligned with The Dewberry’s Southern Reimagined™ brand identity.