Taylor Bird
Manager of Marketing @Advia Credit Union
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WORK HISTORY
Manager of Marketing @Advia Credit Union
Kalamazoo, MI, US
Drive the development of the company\'s marketing strategy aligned with short and long-term goals by analyzing economic indicators, tracking service demand, and monitoring competition• Lead and manage the marketing team to maximize productivity, efficiency, and potential by monitoring performance, coaching, training, and ensuring compliance with organizational standards and regulations• Oversee the organization’s marketing business plans and calendar, ensuring effectiveness and efficiency, and reporting campaign results to the VP of Marketing• Collaborate with agencies to develop annual media plans, evaluate effectiveness, control costs, and recommend adjustments while exploring new communication channels to enhance strategy effectiveness• Provide internal marketing-related communications to Advia team members, including advisories, call scripts, and incentive programs and ensure retail environments align with brand standards and promotional messages• Lead member engagement strategies, oversee blog content creation, manage PR initiatives, and develop social media messages to enhance Advia\'s brand presence and community involvement
EDUCATION
Oakland Community College
Photographic Technology & Liberal Arts
Western Michigan University
Bachelor of Arts (B.A.), Organizational Communication
SKILLS
ABOUT TAYLOR BIRD
Driven and experienced in leading top-tier sales teams regionally with customers globally in competitive markets with a track record of success. Passion for developing go-to strategies, optimizing processes, and coaching techniques for sales and marketing teams to drive success. Accomplished and creative professional delivering engaging presentations and reports with proven performance in forecasting sales results. Known for developing strong partnerships with Manufacturers/R&D, Marketing, Sales, IT, and Customer Service to execute successful outcomes for clients.
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