Taylor Korjenek
Senior Brand Marketing Manager @Artica
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WORK HISTORY
Senior Brand Marketing Manager @Artica
Promoted from Brand Manager at SlumberPod to Senior Brand Manager for ARTICA. Lead creative marketing strategy across all four Artica retail brands, driving DTC growth and brand visibility through data-driven testing, top of funnel marketing and cross-team collaboration.• Manage company-wide marketing calendar and align initiatives across teams.• Own DTC creative marketing strategy, testing concepts to optimize creative and promotions.• Oversee visual content design for DTC and Amazon (including A+ content).• Direct paid ad creative• Manage all Influencer and UGC programs and campaigns.• Strategize and execute all social media marketing.• Manage email strategy and design to support acquisition and retention goals.• Lead photoshoot execution and art direction, ensuring cohesive storytelling.• Drive brand collaborations and partnerships.• Analyze promo performance to inform and optimize future campaign strategies.
EDUCATION
University of Missouri-Columbia
Business Administration and Management, General
University of Missouri-Columbia
Bachelor's degree, Hospitality Administration/Management
SKILLS
ABOUT TAYLOR KORJENEK
Lover of all things creative - I have mastered social media strategizing and content…
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