Taylor Belanger
Marketing Director @Nnepra
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WORK HISTORY
Marketing Director @Nnepra
Portland, ME, US
Oversees all day-to-day marketing activities associated with the Amtrak Downeaster. Including but not limited to: developing marketing strategies, executing marketing campaigns that increase ridership and brand awareness, and assisting with other efforts promoting travel via passenger rail.> Lead, develop and execute marketing programs and campaigns from start to finish.> Establish marketing strategies, identifying target audiences, and developing marketing plans across different channels and segments.> Manage and allocate marketing budget.> Manage the advertising agency of record and creative contractors. Overseeing all creative development including production of promotional materials, website, television ads, digital campaigns, social media, newsletters, brochures, and other graphics.> Day to day handling of social media, website management, copywriting and content marketing.> Analyze ridership, market trends, and monitor other marketing metrics to track effectiveness and identify ways to improve sales and marketing efforts.> Facilitate and manage grassroots marketing efforts such as email marketing, chamber and tourism group outreach, group sales, local sponsorships and more.
EDUCATION
Bay State College
General Education, Entertainment Economics
Orange Coast College
Certificate Entry-Level Marketing, Business, Management, Marketing, and Related Support Services
ABOUT TAYLOR BELANGER
I am very fortunate to have had so many vastly different opportunities in my short career. From beginning college in Boston and studying Entertainment Economics to migrating West and honing in on my skills in Marketing and events. To being offered an internship by the prestigious Teen Vogue publication on their event marketing team. Every moment in the earliest days of discovering my true talents always felt bigger than myself. I was always taking that leap and no matter which foot I landed on. I made sure to stick the landing. Agency life and packaged artichokes to eyecare, to wineries and trains. I have enjoyed every challenge every client has tasked me with. Now that I sit on the client side at NNEPRA, I frequently tap into my agency experience and knowledge and am grateful to have seen both sides of the desk. I look forward to learning more about rail and continuing to grow my career as the Marketing Director for the Amtrak Downeaster. We are wrapping up EIGHT continuous months of record-breaking ridership in the history of our service and I look forward to beating that record again, next year.
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