Taylor Bankhead
Director of Marketing @Ardan Construction
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WORK HISTORY
Director of Marketing @Ardan Construction
Phoenix, AZ, US
As Director of Marketing, I lead demand-generation and brand-building across all traditional and digital channels—driving high-quality leads into the sales funnel and fueling the company’s best revenue year to date.Key AchievementsRecord Annual Revenue: Helped overcome a mid-year stagnancy to power FY 2024 to become the company’s highest-performing year on record. Beat previous record by 50%.On track in FY 2025 to beat FY 2024 by 75%.Accelerated Lead Volume (6-Mo vs. 12-Mo): Generated 19% more qualified leads in the first six months of my tenure than were produced in the entire prior year.Enhanced Lead Conversion: Collaborated with Sales to boost qualified lead-to-contract conversion rates from 16% at my start (Jul 2024) to 46% by Apr 2025.Core ResponsibilitiesArchitect and execute integrated demand-generation programs (events, SEO/SEM, social, etc.).Serve as the strategic partner to Sales, refining lead-qualification criteria and ensuring seamless handoff of MQLs.Oversee the annual marketing budget (six-figure spend) and manage a blended team of in-house staff and external agencies.Lead data-driven planning and strategy to continuously optimize ROI.
EDUCATION
Liberty University
Bachelor of Business Administration - BBA
San Diego Christian College
Political Science and Government
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