Tavia Moore
Director, Influencer Marketing and Social Media @Hudson Rouge
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WORK HISTORY
Director, Influencer Marketing and Social Media @Hudson Rouge
New York, NY, US
I lead the influencer execution and strategy for a luxury automotive brand, transforming how they connect with modern audiences while honoring their premium brand. Managing a $3M+ annual budget, I\'ve built an innovative brand ambassador program from the ground up, moving away from traditional marketing approaches toward authentic content partnerships that drive both brand awareness and measurable business results. My role encompasses the entire creative and production pipeline, from talent scouting and casting to strategic creative development and hands-on production management. I identify and contract diverse creator talent, develop comprehensive creative briefs and shot lists, and oversee productions that yield premium content used across social media channels and broader marketing initiatives. Performance analysis is central to my approach; I constantly analyze content performance to optimize creative direction and talent selection for maximum engagement. One of my proudest achievements has been building strategic partnerships with talent and multicultural partner agencies to ensure our creator roster authentically represents and connects with diverse audiences. I\'ve successfully elevated brand awareness among younger demographics while maintaining luxury positioning through curated influencer partnerships.Key Impact:• Built and scaled a brand ambassador program featuring 200+ creators, reshaping the brand’s approach to talent partnerships and cultural storytelling.• Delivered 71M+ campaign impressions through creator-led storytelling initiatives.• Generated 639 incremental vehicle sales and 6,500+ purchase interests.• Achieved +21 favorability,+16 consideration, and +25 purchase intent through ambassador-led content.• Partnered with talent including Serena Williams, Matthew McConaughey, Padma Lakshmi, PK Subban, Tunde Oyeneyin, and Supercar Blondie.• Led award-recognized campaigns, including Shorty Award and NY Festivals Advertising Award finalists.
EDUCATION
Northwood University
Entrepreneurship/Entrepreneurial Studies
Hampton University
Bachelor of Arts - BA, Scripps Howard School of Journalism & Communications: Mass Media Arts/ Media Management
SKILLS
ABOUT TAVIA MOORE
I build cultural connections between brands, talent, and audiences.For more than 15 years, I’ve worked at the intersection of entertainment, storytelling, media, and brand marketing, helping companies connect with audiences in ways that feel authentic, culturally relevant, and impactful.Today, as Director of Influencer Marketing & Social Media at Hudson Rouge, I lead strategic talent partnerships and influencer initiatives for a luxury automotive brand, overseeing a $3M+ annual budget and collaborating with 150+ creators and cultural voices to reshape how the brand engages modern audiences. My work sits at the crossroads of culture, entertainment, and marketing, from talent casting and partnership development to creative production and campaign strategy. I’ve partnered with influential voices including Serena Williams, Matthew McConaughey, Padma Lakshmi, PK Subban, Tunde Oyeneyin, and Supercar Blondie, helping brands tell stories that resonate across diverse communities.Recent program impact includes:• 71M+ campaign impressions• 639 incremental vehicle sales and 6,500+ incremental purchase interests generated• 21-point lift in brand favorability• 16-point lift in consideration• 25-point lift in purchase intentCampaigns I’ve led have been recognized by the Shorty Awards and NY Festivals Advertising Awards for their ability to blend storytelling, talent partnerships, and branded content.Earlier in my career, I built a foundation in media and entertainment at BET, CBS, and Hearst, where I developed expertise in integrated marketing, digital media strategy, and content development across television, publishing, and digital platforms. Beyond my professional work, I’m deeply committed to community building, mentorship, and expanding access to opportunity for emerging talent, particularly young people entering creative and marketing industries.I’m especially passionate about roles focused on:• Cultural and talent partnerships• Entertainment and media collaborations• Brand storytelling and content strategy• Community engagement and social impact initiativesIf you\'re building programs that connect brands, culture, and community, I’d love to connect.
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