Tatum Morley
Senior Marketing Manager @Oeb Breakfast Co
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WORK HISTORY
Senior Marketing Manager @Oeb Breakfast Co
Oversee marketing for 22 restaurant locations across Canada and the U.S, driving brand consistency, guest engagement, and market growth.• Develop and execute national and regional multi-channel campaigns spanning paid media, social, influencer, email, and in-store activations.• Manage in-store marketing programs—including signage, menu rollouts, and promotional materials—ensuring accuracy, consistency, and on-time execution across all locations.• Partner closely with operations, culinary, franchisees, and agencies to align marketing with business goals and support seamless multi-location execution.• Lead marketing support for new restaurant openings, including in-store readiness, creative packages, and localized launch plans.• Lead photo/video shoots and collaborate on creative direction, content strategy, and visual storytelling across customer touchpoints.• Develop scalable marketing toolkits and playbooks that empower franchise partners to execute effective local marketing.• Analyze campaign performance, guest insights, and market trends to inform strategy and optimize ROI across digital and in-store channels.
EDUCATION
MacEwan University
Bachelor of Commerce (BCom), Marketing
Harry Ainlay Senior High School
High School Diploma
ABOUT TATUM MORLEY
If I had to describe my approach to marketing, it’s this: I build brands by understanding people. Whether it’s through a restaurant experience, a community partnership, or a full-scale campaign, I focus on creating marketing that resonates, connects, and drives results.With 10 years of experience across brand, digital, and community marketing, I lead integrated campaigns that balance creativity, strategy, and data to deliver meaningful impact. I’ve managed national and regional marketing for 22 restaurant locations across Canada and the U.S, guiding brand strategy, creative development, and execution across digital advertising, social, mass media, email, influencer, and in-store channels.My career has been shaped by collaboration—working closely with cross-functional teams, franchise partners, agencies, and community organizations to bring ideas to life. I’m experienced in creative direction, partner marketing, sponsorships, and building scalable programs that support both national growth and local market needs.I’m a “make things happen” type of person who thrives in fast-paced environments where curiosity, adaptability, and thoughtful problem-solving matter. I lead with a people-first mindset, creating space for teams to think boldly, work with clarity, and stay grounded in the customer.I’m motivated by meaningful work, strong relationships, and brands that aim to make a positive impact in the communities they serve.
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