Tatiana Morand
Director of Marketing @How To Saas
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WORK HISTORY
Director of Marketing @How To Saas
Toronto, ON, CA
EDUCATION
Université de Saint-Boniface
French Immersion Certificate, Explore Program
University of Waterloo
Bachelor of Arts (B.A.), English and Business
SKILLS
ABOUT TATIANA MORAND
I love good writing, specialty coffee, and cats. Currently working as Director of Client Marketing at How to SaaS, where I audit and develop the marketing strategy of private equity-backed B2B SaaS companies to ensure they drive top-line growth and enterprise value. My background is in content marketing and SEO, and I believe in the power of content to build both brand and demand across the buyer\'s journey. My specialties include- analyzing marketing funnels and lead sources to see what’s really bringing in leads and revenue - creating foundational content marketing strategies based on competitor and customer research as well as channel performance - running SEO audits to develop strategies that go beyond a checklist of tasks and provide strategic value - working cross-functionally to create marketing campaigns where every channel from Google Ads to email are aligned and based on attribution data as well as strong messaging If you want to chat content strategy, marketing attribution, team structure, or anything else marketing-related. let\'s connect! In my free time, I run Toronto by Tatiana (formerly Toronto Brunch Club), an Instagram and TikTok account focused on showcasing Toronto lifestyle content and featuring everything from specialty coffee and cafes, sustainable fashion, local events, thrifting, to the best brunch in the city. while also working on writing your next favourite fantasy novel
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