Tatiana Regonaschi
Head of Global Marketing & Commercial Execution @Abbott
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WORK HISTORY
Head of Global Marketing & Commercial Execution @Abbott
Lake Forest, IL, US
Enable global-to-local execution by shaping portfolio priorities, strengthening commercial discipline, and improving speed of decision-making across regions- Improve service levels and operational responsiveness through more reliable demand visibility, data-driven forecasting, and closer alignment between Commercial and Operations- Lead portfolio and NPI focus by building scalable marketing and analytics capabilities that increase the probability of success for priority launches and growth initiatives.
EDUCATION
IPESP
Master's degree, Molecular Biology
Instituto Adolfo Lutz
Master's degree, Biomedical Sciences, General
Universidade de Mogi das Cruzes
Bachelor's degree, Biomedical Sciences, General
Northwestern University - Kellogg School of Management
Chief Marketing Officer, Marketing
USP - Universidade de São Paulo
Master's degree, Biomedical Sciences, General
UNC Kenan-Flagler Business School
Master of Business Administration, Business Administration and Management, General
SKILLS
ABOUT TATIANA REGONASCHI
I’m a portfolio strategy, NPI, and franchise marketing leader with more than 20 years of experience in diagnostics, built across local, regional, and global roles in the US, Latin America, and Canada.My strength sits at the intersection of global strategy and local execution. I focus on shaping portfolios and innovation pipelines at the global level, while ensuring they translate into real impact in local markets — commercially, operationally, and for patients.Throughout my career, I’ve been known for bringing disciplined, data-backed decision-making to the table — not only clarifying what we should invest in, but also what we should stop doing. I work closely with Marketing, R&D, Commercial, Analytics, and Operations teams to increase speed of decision-making, improve service levels, and raise the probability of success for new products and portfolios.I care deeply about building organizations that perform sustainably. That means creating focus, developing people, and enabling teams to make hard decisions with confidence — always grounded in market reality and patient value.
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