Tathanshi Sethi

Associate Research Manager @凯度

Gurugram, IN

Identified and analyzed key data trends and insights.•Experienced in conducting quantitative research across industries including FMCG & durable goods across geographies including India, UK and Nepal.•Enabled clients to make informed business decisions by designing and providing various insights, including brand tracks, Ad-hoc (Product test, pack test, concept test, etc.), EBES (Early brand evaluation studies), Pricing, Shoppers, Dipsticks surveys.•Extensively worked on Kantar’s Qlib to design the questionnaire. Have worked on survey reporter (RFS) to analyze data on different cuts requested by the client. •Handled Data quality issue such as consistency and accuracy, missing data, unusual Average Endorsement of brands, unusual distribution of Data across months etc.•Experienced in analyzing the MDF model to understand brand dynamics, providing actionable recommendations and insights to help clients address business queries and gain competitive market insights.•Liaised with other teams (operations, other client support teams) to conduct the smooth flow of the project. •Responsible for creating appropriate documentation to support effective requirements like SAF (Script Amendment form), AP (Analysis Plan), Ad Tracker, Questionnaire tracker etc.•Coordinated, developed, initiated, and responded to information and data request received from the client.