Ritika Udani

Research Manager @Kantar

Mumbai, IN

Providing strategic and actionable business insights to clients across a range of industries: FMCG, cosmetics, automotive, insurance, and food and beverage, etc.•Extensive experience with studies pertaining to the media industry.•Responsible for end-to-end client management in the qualitative research process: research design and proposal generation, instrument design, fieldwork setup and coordination, data collection, data analysis, reporting and presentation.•On-site collection of data using a variety of methodological formats including focus groups, individual interviews, dyads, product labs, etc, and a range of methods including mind maps, picture association, projective techniques (e.g. Thematic Apperception Test), etc.•Employing proprietary IMRB qualitative tools, including Metaspaces and Synectics, to address the client’s research objectives.•Extensive coordination with other divisions of IMRB International - Live Labs, Customized Quantitative Research, Media and Panel Group, etc- for client servicing and current account management.•Types of studies conducted include landscape exploration, product and concept testing, communication evaluation, usage and attitude (U&A) evaluation, diagnostic studies, and brand equity and extension research, among others. For example: •Strategic brand study for one of India’s largest media and entertainment houses, which enabled one of its channels to rejuvenate its brand livery and execution in the context of existing category attitudes and behavior.•Exploring the landscape of contemporary femininity to facilitate one of India’s largest consumer goods companies to reposition its brand in the MEA region.

Bombay International School, Mumbai, India

Indian Certificate of Secondary Education (ICSE)

University of Bath

Master's degree, Marketing

Cathedral and John Connon School, Mumbai, India

Indian School Certificate Examination (ISC), Humanities/Humanistic Studies

University of Mumbai

Bachelor's degree, Mass Communication/Media Studies