Taryn Potasky
Social Media Specialist @Intuit
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WORK HISTORY
Social Media Specialist @Intuit
Toronto, ON, CA
Social Marketing | Canada & GlobalEmployee Creator Program Leadership: Supported in building and lead the \"Content Crew,\" a global network of employee volunteers who produce original content for Intuit Life and Intuit Corp channels. Manage the community end-to-end, providing creative direction and strategic alignment to scale authentic storytelling across the organization.Global Account Ownership: Spearheaded the launch and strategic growth of Intuit Life, a global workplace culture account. Partner with Employer Brand and Internal Communications to define channel strategy and content execution for a global audience.Regional Market Expansion: Led the end-to-end launch of the Intuit Canada LinkedIn page and Intuit Canada\'s Instagram. Conducted competitive analysis and strategic planning to ensure the channel successfully localized global standards for the Canadian market.High-Performance Results: Authored the top 5 organic posts for Intuit Canada within a single month, consistently outperforming historical benchmark KPIs and engagement rates.Strategic Communications: Act as a central communications driver for a 50/50 Global/Canada split, managing end-to-end strategic planning, cross-functional alignment, and stakeholder relations for Intuit Life and Intuit CanadaEvent & Partner Activations: Owned and acted as support for high-visibility partnerships and events, including Toronto Tech Week, Monday Girl collaborations, and influencer-led activations to boost brand sentiment.Talent Development: Serve as an Onboarding Buddy and hiring assessor for the QuickBooks co-op program
EDUCATION
York University
Honours Bachelor of Arts, Communication Studies
SKILLS
ABOUT TARYN POTASKY
Experienced social media and marketing professional with a demonstrated history of success within the retail and fashion industry. Skilled in content creation, campaign ideation and execution, influencer marketing, and community management.
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