Arleene Tong
Marketing Consultant @Intuit
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WORK HISTORY
Marketing Consultant @Intuit
Lead global marketing strategy and go-to-market execution for Intuit’s Accountant Global Partner Program, driving partner acquisition, engagement, and retention across international marketsDeveloped and executed global communications strategy for accountant partners, managing always-on channels including newsletters, blog content, and in-product newsfeed placements to increase product awareness and feature adoptionBuilt and scaled Intuit’s Accountant Social Influencer Program, generating 44M+ impressions, 3.6M engagements, and 157K link clicks, consistently outperforming industry engagement and CTR benchmarks
EDUCATION
University of San Francisco
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT ARLEENE TONG
As a passionate marketing professional, I thrive on creating impactful product and program launches across high-tech, financial services, and retail sectors. My strength lies in crafting results-driven campaigns that not only achieve business goals but also foster positive social impact and creates an emotional connection. With a talent for building strong relationships, I collaborate effectively with cross-functional teams and external partners to bring innovative ideas to life. My commitment is to drive meaningful results while nurturing sustainable relationships.
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