Tarun Nigam
Marketing Team Lead @Exportersworlds
Signup · Get unlimited contacts
WORK HISTORY
Marketing Team Lead @Exportersworlds
IN
As Team Leader – Marketing at Exporters Worlds, I have been responsible for strategizing, executing, and overseeing the company’s marketing efforts across multiple platforms with a primary focus on B2B growth and export-oriented visibility. My core responsibilities include leading a dynamic team of digital marketers, coordinating campaign development, and ensuring alignment with the company’s business development goals.Key Duties & Successes:Spearheaded successful digital campaigns targeting international buyers and verified suppliers, resulting in a 35% increase in qualified B2B leads within 6 months.Directed and optimized paid ad campaigns on Google and LinkedIn, reducing the cost per lead by 40% while increasing lead quality and conversion rates.Managed SEO strategies, achieving first-page rankings for competitive keywords like “janitorial supplies exporter” and “B2B marketplace India” which drove over 60% of organic website traffic.Launched and oversaw email marketing funnels that nurtured leads and increased engagement rates by 50%, contributing to multiple export deal closures.Led a team of 6 digital executives, fostering a performance-driven culture with a strong emphasis on collaboration, innovation, and timely execution.Collaborated with the development team to revamp the Exporters Worlds website, enhancing UI/UX and integrating lead generation automation tools.Played a key role in branding and content strategy, producing high-performing posts, reels, and carousel content aligned with global trade trends and industry-specific awareness days.Monitored analytics dashboards (Google Analytics, Meta Insights, CRM) to fine-tune campaign strategies and report marketing ROI to senior management.
EDUCATION
SIDDHARTHA PUBLIC SCHOOL
10,+2
ICFAI University Jaipur
Engineer's degree, Computer Science
Amity University Online
Master of Business Administration - MBA, Digital Marketing Management
ABOUT TARUN NIGAM
I’m an innovative, strategic, data-oriented digital and programmatic advertising marketer.I\'m currently learning advance Digital Marketing techniques and trying to achieve client and business objectives into results in branding, marketing, revenue, and ROI. I’ve also consulted for various advertising agencies/businesses regarding marketing process, sales, monetization, project management.My Specialties: Programmatic Advertising, Display, Mobile, Social Media, and Mobile Advertising, Influencer Marketing, Digital Media Monetization, Streaming TV & Audio Ads, Digital Media Operations, Lead Generation, Brand Awareness/Direct Response, B2B/B2C Online Advertising, Integrated Marketing, Business Development, Strategic Partnerships, Sales & Marketing, Building Revenue Streams, Client Relations, Digital Media Planning & Negotiating, Audience Measurement, Data & Analytics, Start-Ups, Digital Media Sales, Google Ads, Amazon Marketing, YouTube Ads, Facebook & Instagram Ads, account-based marketing, Cookieless futures (maybe).Other technologies I\'m familiar with HTML 5, CSS, JS, PHP, Angular.js, Unit Testing, Jquery, d3.js, and photoshop. Everyday my skills expands. I would love to share and learn.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.