Tarra Ryerson
Marketing Communications Executive Consultant @Charlotte's Web
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WORK HISTORY
Marketing Communications Executive Consultant @Charlotte's Web
Denver, CO, US
Spearhead the strategic planning, development, and execution of clients\' marketing and sales initiatives. Manage comprehensive functions, including client relations, marketing communications, sales management, new business development, digital distribution channel management, and customer service in a dynamic start-up environment.Recent wins and impact include- Led a comprehensive rebranding and digital transformation for a medical device manufacturer, increasing lead generation by 45% and driving a 30% improvement in brand recognition across target markets- Developed and executed a targeted, multi-channel marketing strategy for an emerging biotech firm, resulting in a 60% growth in social media engagement and a 25% boost in website conversions within six months- Consulted with a well-established healthcare company to optimize their content marketing strategy, leading to a 40% increase in client engagement and a significant rise in customer retention through improved email and social media campaigns.
EDUCATION
Regis University
Bachelors of Science, English
William Jewell College
B.A. & B.S., English, Pyschology
ABOUT TARRA RYERSON
As a seasoned Marketing & Corporate Communications leader, I am dedicated to building brand awareness that drives sales and customer retention. In my most recent role, I increased web traffic by 80% and expanded social media engagement by over 90% through strategic, market-specific campaigns and a strengthened presence at industry events. I’m proud to bring a results-driven approach to my work, backed by a commitment to delivering high-impact messaging that resonates with target audiencesColleagues know me for my strategic planning and hands-on leadership style. I foster collaborative, cross-functional teams and I understand how to drive initiatives forward by building strong relationships with executives, whether they are within or outside of an organization.When you add it all together, my global experience has prepared me to lead teams and manage relationships across a variety of cultural and professional contexts, ensuring alignment and delivering measurable results.
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