Kenzie Matthews

Senior Marketing Manager @Charlotte's Web

Louisville, CO, US

Owned omnichannel marketing initiatives and campaigns related to product assortment, new product launches, and retail marketing activations-Analyzed SPINS, Nielsen, and Brightfield data to present quarterly business reviews and develop strategic marketing recommendations that drive market share growth, customer acquisition, and brand awareness-Project managed the creative services team to accomplish on-time, on-brand and compliant asset creation for all internal stakeholder groups (Sales, Partnerships, D2C)-Managed a $6M+ operating budget for marketing (excluding working media budget) to ensure resources aligned to impactful campaigns and initiatives-Responsible for legal compliance (FDA, DSHEA, OTC pain relief vs. cosmetics) of all marketing assets and product claims connected to dietary supplement launches across FDM, Natural, D2C and Specialty Retailers-Launched a new broad-spectrum, NSF Certified for Sport line, which received Major League Baseball’s endorsement of the Official CBD of the MLB-Supported the sell-in of CBD to Walmart and Sam’s Club as part of their CBD Topical Category Launch (Medterra and Charlotte’s Web are the launch brands).

Appalachian State University

Communication Studies, Communication and Media Studies