Tarek Wiley
Content Marketing Manager @Apptega
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WORK HISTORY
Content Marketing Manager @Apptega
I lead content marketing at Apptega, supporting the startup\'s security, compliance, and risk platform purpose-built for service providers. My focus is on making complex cybersecurity and compliance topics clear, practical, and engaging for security leaders.One of my key achievements was the launch of Apptega\'s inaugural cyber compliance survey and report, the first of its kind for managed service and security providers. I led the project end to end, from survey design and data analysis to writing and publishing the final report. Now in its second year, the report has become a cornerstone of our content strategy, with engagement increasing 30% year over year.
EDUCATION
James Madison University
B.A., Technical and Scientific Communication, Communication Studies, and Writing and Rhetoric Minor
SKILLS
ABOUT TAREK WILEY
Writing has always been my passion. On a personal level, it\'s how I bring my ideas to life. But I\'m also a skilled content marketing manager, copywriter, and brand storyteller with over 14 years of experience, including a decade in tech. I began my career as a technical writer and editor, working mainly on user guides, reports, and other documentation. While not the most glamorous writing, I enjoyed the challenge of communicating complex ideas in simple language. But alas, I was young and looking for adventure, so I left it all behind to join the Peace Corps. After two years volunteering in the small West African country of Burkina Faso, I returned home in search of new creative challenges. Now I’m an experienced marketer with experience in multiple industries. While I\'ve maintained a focus on writing at every turn, I’ve spent most of my career leading content and product marketing strategies to improve growth and engagement. Through my work I’ve transformed brands, told some amazing stories, helped convert leads into customers, and executed GTM strategies to increase product adoption and retention.Want to see examples of my work? Visit my online portfolio at Skills:Technical writing | Content development | Content strategy | Copywriting | Storytelling | Creative writing | Social media marketing | Email marketing | Graphic design | Product marketing | Script writing | Press Releases & PR | Brand strategy: awareness & positioning | Marketing analytics | Website management | UX content | Video production | Verbal, written, and visual communication | Proofreading, copy editing, and general editing | AP and Chicago styles | Journalism | Ebooks, case studies, white papers, infographics | Research | B2C, B2B, & B2B2C | Search engine optimization (SEO)|Search engine marketing (SEM)| Project management | Targeted landing pagesTechnologies:Microsoft Office: Word, Excel, PowerPoint, SharePoint, Visio, and Outlook | G Suite | Adobe Creative Suite: Photoshop, Illustrator, InDesign | Figma | Canva | Notion | Asana | Google Analytics, Keyword Planner, Trends, SERP Snippet Optimizer Tools, and Search Console | SEMrush | Pardot | Social media platforms | Hootsuite | Sprout Social | HTML & CSS | Jira | Slack | WordPress & other content management systems (CMS)| HubSpot, Salesforce, & Microsoft Dynamics CRM tools | Webinar & conferencing tools: GoToWebinar, Demio, Webex, Zoom | Loom | InVision
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