Tara S.

Director of Brand Marketing @Evenflo Company, Inc.

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

Director of Brand Marketing @Evenflo Company, Inc.

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EDUCATION

N/A

Universidad Pontificia Comillas

Empresariales Internacionales (ICADE E4)

2011

Questrom School of Business, Boston University

MBA, Marketing

1999

Northeastern University

BS, International Business (Concenetration in Marketing, Minor in Spanish)

SKILLS

Customer InsightConsumer ProductsCompetitive AnalysisIntegrated MarketingProduct MarketingFmcgMarketing CommunicationsShopper MarketingBusiness StrategyMarketingBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarketing ResearchMarket ResearchProduct Development

ABOUT TARA S.

Motivated, creative, forward thinking brand leader with a passion for building meaningful connections with consumers. Creating strategic brand plans, uncovering consumer trends, and developing digital integrated marketing campaigns that deliver positive results on key brand metrics. Skilled project leader with an ability to build collaborative relationships with cross-functional teams and agency partners. Expertise in Brand Strategy, Brand Architecture, Brand Positioning & Renovation, New Product Innovation Integrated Marketing Campaigns, Budget Planning & Management, Consumer Insights, Trend Analysis & Forecasting, Cross-Functional Team Leadership, Digital Campaigns, Social Media Campaigns, Segmentation

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