Tara S.

WORK HISTORY

EDUCATION

SKILLS

ABOUT TARA S.

As the Vice President of Marketing for the Largest Real Estate Firm in Northeastern Pennsylvania I oversee a team of specialists in branding, creative and demand generation for Lewith & Freeman. Our team also manages Realtor branding, lead generation, digital presence and more. All Realtors at Lewith & Freeman\'s full service brokerage receive a marketing suite that provides marketing resources; this allows them to focus on their job, providing full service to their clients. My passion for marketing began before I knew what the word was, as a child I always loved commercials and remembered brands slogans quickly. My introduction to digital marketing started in paid search, a true blessing. Learning about search behavior, keyword strategies and search engine optimization in 2005 was a life changing experience. I was lucky to work in online advertising at the beginning social media advertising and quickly realized the connection between search and social. While working as a digital marketing manager I launched my first multi-channel campaign for retail/eCommerce brand: Chico\'s. This campaign won a Kenshoo Innovation Award for cross channel advertising. The following year I led Pepperjam\'s Paid search and social teams as we managed paid search and paid social for our clients, showing that these are both revenue driving channels for any eCommerce platform. When Pepperjam\'s final acquisition took place I moved into our internal marketing team, where I lead Demand Generation for the company. This was a dual reporting role, reporting to our CRO and CMO. Driving MQL\'s to our robust sales team and creating ABM strategies for B2B was a shift in tactic, but not strategy. I continue to use my Paid Search background every day in my career. My career has given me many gifts but most of all it has shown me to always be ready to learn, and then quickly share so we can all grow.