Tara M.
Director of Strategy @Drive Social Media
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WORK HISTORY
Director of Strategy @Drive Social Media
As Director of Strategy for the Atlanta market, I lead integrated marketing and growth initiatives that drive measurable revenue for a diverse portfolio of clients. Operating at the intersection of performance marketing, client success, and organizational leadership, I deliver scalable, ROI-focused outcomes across paid media, search, and SEO. Lead and develop a cross-functional team across Account Management, Creative, and Analytics, fostering a high-performance, client-centric culture Architect data-driven growth strategies that accelerate customer acquisition and revenue Drive client retention through proactive strategy, performance optimization, and executive relationship management (88%+ retention) Partner with sales leadership to onboard and scale new client relationships from acquisition through long-term growth Translate complex performance data into actionable insights that improve efficiency, conversions, and ROI Implement operational improvements that enhance workflows, productivity, and client experience Mentor emerging leaders, strengthening strategic capability and data fluency across the organization
EDUCATION
Clark Atlanta University
Bachelor of Business Administration - BBA, Marketing
ABOUT TARA M.
Dynamic marketing and growth leader with 15+ years of experience spanning digital strategy, client success, and organizational leadership. As Director of Strategy at Drive Social Media, I lead the Atlanta market, overseeing a multidisciplinary team that delivers integrated, ROI-driven marketing solutions for a diverse portfolio of businesses.I operate at the intersection of performance marketing, revenue growth, and leadership — building high-performing teams, strengthening client partnerships, and translating data into strategies that accelerate measurable business outcomes.Known for a collaborative leadership style and a relentless focus on results, I’m passionate about developing people, optimizing processes, and creating marketing programs that drive sustainable growth. I believe the most impactful work happens when creative thinking, analytical rigor, and authentic relationships come together.Curious by nature and tenacious in execution, I’m proud to partner with innovative organizations and talented teams to unlock their next stage of growth
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