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Tara Cloak

Strategy Director @HB

Dublin, IE
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Strategy Director @HB

London, GB

I lead strategy for the agency’s most ambitious clients, adding rigour and direction across brand growth, visual and verbal identity and communication strategies. I help organisations find clarity fast. I define their vision, align their leadership, and work in tandem with the creative team to translate business strategy into brand experiences that drive commercial impact.

EDUCATION

N/A

Technological University Dublin

Diploma, Visual Media

N/A

Level C

Certified Brand Architect, Brand Strategy

N/A

MiniMBA

Brand Management

2005 — 2008

University of the Arts London

BA, Graphic Design & Illustration

SKILLS

GraphicsBrochuresIndesignAfter EffectsPhotoshopPostersMacArt DirectionAdobe PhotoshopEmail MarketingGraphic DesignBranding & IdentityLogo DesignIllustrationTypographyWeb DesignIllustratorVisual CommunicationCorporate IdentityAdobe IllustratorConcept DevelopmentLayoutCorporate BrandingAnimationAdobe Creative SuiteBrand Development

ABOUT TARA CLOAK

I’m a hybrid creative leader with a sharp commercial focus. Equal parts Strategy Director, Creative Director, and Brand Growth Consultant, with 20+ years adapting to the demands of the brief, the business, and the boardroom. I’ve led strategy within creative teams, creative direction within strategy teams, and often both at once.My superpower is helping organisations find clarity fast. Defining the vision, aligning leaders, and translating strategic business goals into brand experiences that drive commercial success. If it involves big questions, bold ideas, and aligning smart people around a common goal, I’m right at home.We all know that great work comes from great teams. As a creative leader, I’m naturally collaborative and insight-led. Instinctively leading with clarity, structure, and ambition. I align stakeholders around a shared direction, build solid frameworks to keep complex projects on track, and cultivate an environment where people and creativity can thrive. All the while pushing the work to be sharper, braver, and more effective.

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