Tara MacDonald
Director, Program Management @Spectrum Reach
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WORK HISTORY
Director, Program Management @Spectrum Reach
I lead a portfolio of highly impactful programs designed to deliver large scale change Responsible for translating strategic vision into actionable plans including business objectives, milestones and project workstreams Create communication forums designed to fuel collaboration, awareness and transparency
EDUCATION
New York University
Master of Science in Publishing
State University of New York College at Oswego
BA Communications
SKILLS
ABOUT TARA MACDONALD
Curious and results driven leader with a wealth of experience in advertising strategy, emerging technologies and in market activation. I bring a unique blend of expertise in sales and product strategy and activation, experienced in designing proof of concept, beta and enterprise activations. My mission is to craft and execute innovative strategies that future-proof our business while aligning with Spectrum Reach\'s commitment to delivering impactful marketing solutions. Passionate about empowering teams and fostering strategic partnerships, I thrive in collaborative environments that redefine the advertising landscape. At Spectrum Reach, I focus on developing go-to-market activation plans that drive revenue growth across a variety of tactics: addressable, streaming TV, impression based converged TV and platforms. By leveraging my background in strategy and activation, I contribute to advancing our innovation and field sales adoption, ensuring our sales team stay ahead in a rapidly evolving media ecosystem. My work emphasizes innovation, teamwork, and a forward-thinking approach to transforming the advertising space.
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