Tanya Vaughn-Goggans
Vice President Marketing @Rak Porcelain Usa - Professional
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WORK HISTORY
Vice President Marketing @Rak Porcelain Usa - Professional
EDUCATION
The Ohio State University
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT TANYA VAUGHN-GOGGANS
Marketing and Sales leader with over 20 years of experience of profitably translating trends into relevant guest experiences for Foodservice and Retail; inspiring the customer to express her inner creative voice, whether through the perfect greeting cards or choosing the perfect canvas for a table setting for a culinary masterpiece.• Expert in product and channel management - product innovation pipeline and life-cycle planning; from concept, sourcing, pricing/profitability, commercialization, marketing support, analysis, and exit strategies• Experience in generation of strategic, marketing, and P&L planning for multiple categories• Excellent communication and presentation skills• Lead sales initiatives for national foodservice organization; resulting +17% growth in Regional Sales 2019 and largest new foodservice installations, national accounts, 2019.• Experience in process redesign oriented to facilitate improved communication and profitability• Proficient in brand management. revitalization and growth • Entrepreneurial mind-set that establishes long–term goals while demonstrating a nimble demeanor to address the ever-changing needs of the customer and/or end consumer• Balances ability to lead multiple projects while collaborating with team members for results• Experience team leader and manager; with focus on collaboration, motivation, and development.
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