Tanya Paasi

Senior Brand Marketing Specialist @BYLD Group

Gurugram, IN

Manage multiple brands simultaneously, ensuring alignment with overall business and revenue objectives.2. Develop and execute paid & organic marketing strategies, with a strong emphasis on SEO optimization and email marketing for sustainable growth.3. Plan and manage end-to-end Go-To-Market (GTM) strategies, including product launches and campaign rollouts.4. Create and implement remarketing campaigns for customer retention and repeat business, leveraging marketing automation tools.5. Write and manage content for automation cycles (emails, drip campaigns, and lead nurturing).6. Execute and monitor organic and paid digital campaigns across LinkedIn, Google, and other platforms, optimizing for ROI.7. Drive community engagement initiatives (WhatsApp communities, LinkedIn outreach, PR events, exhibitions).8. Track, analyze, and optimize campaign performance to align with OKRs in Brand Awareness, Productivity, and Campaign Performance.