Tanya Malik
Senior Product Manager, Eu Engagement and Growth @Amazon
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WORK HISTORY
Senior Product Manager, Eu Engagement and Growth @Amazon
London, GB
Own EU-wide engagement and lifecycle strategy across 10 marketplaces (Email, App Notifications, WhatsApp), managing 75B+ annual customer interactions and influencing $5B+ incremental revenue- Lead full-funnel lifecycle strategy across activation, retention, and monetisation, embedding experimentation and AI-driven personalisation- Scaled automated lifecycle programs delivering 807% YoY engagement growth and 320% revenue uplift- Reduced customer lapse through behavioural segmentation and SQL-informed deep dives into engagement drivers- Partnered with ML and Engineering teams to develop advanced attribution and optimisation models, improving ROI at scale-Consolidated 15+ tools into a unified AI-driven personalisation platform unlocking $1B+ engagement opportunity-Founded and led EU Engagement Centre of Excellence, providing dotted-line leadership to 5 Marketing Managers and standardising experimentation across markets
EDUCATION
Birla Institute of Technology, Mesra
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
Indian Institute of Management, Indore
MBA, Strategy and Marketing
SKILLS
ABOUT TANYA MALIK
I lead product-led growth and monetisation strategy across 10 EU markets at Amazon, partnering with Engineering and Data Science to drive AI-enabled experimentation and commercial impact at scale.With 12+ years across product growth, performance, and lifecycle strategy, I specialise in identifying high-leverage growth opportunities, influencing roadmap priorities, and building scalable experimentation systems that improve activation, retention, and unit economics.
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