Tanvi Tiwari
Senior Manager - Growth @Flipkart
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WORK HISTORY
Senior Manager - Growth @Flipkart
Bengaluru, IN
Responsible for customer retention charter, with a focus on building the right constructs and tools to drive customer repeats and LTV and requires an extremely structured and analytical approach to looking at data, bringing out insights around the customer, campaign planning, and structured thought to build a long-term user retention framework. Key stakeholders include Product teams, Analytics org, Business Finance partners and Category managers. Responsible to be the voice of the customer and give feedback to business and vendor teams to bring in benefits per the customer\'s needs. Working with product teams to drive product-led on platform growth Understanding key data frameworks and build hypotheses and insights around the customer Optimizing dollar spends on retention - CAC/RPC/ROI Buildinv highly efficient customer conversion & retention strategies for businesses Owning and optimising key customer channels such as PNs, WhatsApp, Inapp, etc to drive business growth Working closely with tech, design and business teams to promote channel health, innovation and business results.
EDUCATION
Punjab Technical University
Bachelor of Science (BSc), Intermedia/Multimedia
Sri Balaji University,Pune
PGDM, Sales and Marketing Operations/Marketing and Distribution Teacher Education
Balaji Institute Of Management and Human Resource Development
Master of Business Administration - MBA, Sales and Marketing
SKILLS
ABOUT TANVI TIWARI
As a digital marketing and partnerships professional, I have accumulated extensive experience in managing and executing successful marketing campaigns and collaborations with various businesses and organizations. My expertise lies in leveraging digital channels to create brand awareness, drive customer engagement, retention and increase revenue growth.Throughout my career, I have demonstrated a proven track record of developing and implementing effective digital marketing and retention marketing strategies, including SMS, WhatsApp. email marketing, social media advertising, and content marketing. Additionally, I have a keen eye for identifying potential partnership opportunities and negotiating mutually beneficial agreements that drive business results.In my role as a digital marketing and partnerships specialist, I have led cross-functional teams to deliver integrated campaigns, measured campaign effectiveness using analytics tools, and provided insights to drive continuous improvement. My ability to collaborate with both internal and external stakeholders has allowed me to build strong relationships and create impactful marketing initiatives.Overall, my experience in digital marketing and partnerships has enabled me to develop a broad skill set and a deep understanding of the ever-evolving digital landscape. I am passionate about driving business growth through innovative and data-driven marketing strategies, and I am excited to bring my expertise to new challenges and opportunities.
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