Ipsita Biswas
Assistant Marketing Manager @Flipkart
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WORK HISTORY
Assistant Marketing Manager @Flipkart
Bengaluru, IN
Google ads | Meta | CRM | App Marketing | SEO | Brand Activation | Social Media Marketing
EDUCATION
St. Xavier's College (Autonomous), Kolkata
Bachelor’s Degree, Computer Science
ABOUT IPSITA BISWAS
I’m a growth marketer focused on performance, acquisition, and scalable experimentation. I’ve worked across Education, Real Estate, Fintech, and Ecommerce, driving measurable growth through structured testing and funnel optimisation. My experience spans Meta Ads, Google Ads, Tiktok, organic and paid social media strategy, and CRM channels including WhatsApp and push notifications - with a strong focus on CAC, conversion rates, retention, and revenue impact. I build and optimise acquisition engines end-to-end: refining targeting, strengthening messaging, improving landing page performance, and driving lifecycle engagement through CRM automation. My approach is simple : test fast, optimise continuously, and scale what delivers real business outcomes. Tools that I\'ve worked with include : Google Ads | Meta Suite | GA4 & Firebase | Appsflyer | Branch | Mixpanel | SimilarWeb | SEMRush | Moengage | Amplitude | Gemini | ChatGPT | Looker Studio | Tableau Always open to conversations about digital marketing and growth!
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