Tanvi Shah

Digital Media Manager @Chief Media

Improved ROAS by 25%+ across multiple verticals by leading full-funnel media strategies and optimizing Google Ads, Meta, TikTok, LinkedIn, and Pinterest campaigns- Lifted video completion rates by 11% and brand awareness by 20% by scaling CTV campaigns via The Trade Desk with advanced audience targeting and inventory optimization- Grew attributed online sales 20% and reduced CPA 18% through Walmart DSP and Roundel activations using granular segmentation and bid strategy refinement- Achieved 120–150% ROAS by integrating first-party data into campaigns and personalizing audience engagement- Directed $2.5M+ quarterly budgets with 100% delivery accuracy and efficient pacing across digital channels- Built automated dashboards in Excel, Looker Studio, and internal tools to streamline reporting and performance insights- Partnered with creative, tracking, and client teams to ensure objectives aligned and scaled across touchpoints.