James Loughran
Senior Vice President of Strategy @Chief Media
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WORK HISTORY
Senior Vice President of Strategy @Chief Media
New York, NY, US
Since 2001, Chief Media has powered direct response media with pioneering technology that enables clients to richly engage customers and optimize every dollar spent.\\\\n\\\\nAs the first DR agency to develop cross-screen attribution software to pinpoint integrated media response behavior and precisely measure ROI, Chief Media leads best practices for campaign optimization and customer lifetime value.\\\\n\\\\nWith a commitment to our clients’ short and long-term success, we combine nearly 20 years of exceptional service and cutting-edge tools with the strongest relationships in the business—from media vendors, telemarketers, call centers, fulfillment houses, and merchant banks—to ensure data-driven DR campaigns and retail opportunities achieve outstanding results.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Harvard Business School
Certification, Cable Executive Training Program
New York University
Digital Advertising Certificate, Digital Advertising
University of Pennsylvania
BA, Diplomatic History, International Relations
ABOUT JAMES LOUGHRAN
Entrepreneurial executive with 25 years of interactive and advanced media sales…
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