Tanushree Dhali

Seo Executive @Cybercorp Limited

Kolkata, IN

Managed end-to-end SEO and content marketing strategies across Shopify and WordPress websites to improve organic traffic, visibility, and engagement. Handled Shopify blog submissions and executed structured content publishing plans aligned with search intent and target audience research.Optimized on-page SEO elements including product image alt tags, meta titles, meta descriptions, heading structure, keyword placement, readability, and schema basics to enhance SERP rankings and CTR. Conducted detailed keyword mapping for product pages and resolved keyword ranking issues through competitive analysis and strategic optimization.Integrated Google Analytics 4 with Shopify for advanced traffic tracking and user behavior analysis. Connected Google Tag Manager to streamline event tracking and marketing tag implementation. Integrated Google Business Profile to strengthen local SEO presence and brand credibility.Reduced website bounce rate through internal linking improvements, UX enhancements, and content optimization. Performed competitive keyword research to identify content gaps and ranking opportunities. Conducted comprehensive website audits covering technical, on-page, and performance SEO factors.Managed WordPress and PHP-based blog submissions while ensuring SEO best practices. Developed and executed a structured content repurposing strategy, transforming long-form blogs into social media posts, infographics, and platform-specific formats to maximize reach and engagement.Analyzed high-performing content using GA4 insights and optimized repurposed content for improved organic reach. Created marketing creatives using Canva to support blog and social promotions. Delivered timely, data-driven performance reports highlighting traffic growth, engagement metrics, and keyword improvements.

WebSkitters Academy

Digital Marketing

University of Calcutta

Master of Science, Zoology

Calcutta University, Kolkata

Graduate, Zoology Hons.