Tanja Morariu
Director of Marketing & Head of Sustainability @The Palms Hotel & Spa
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WORK HISTORY
Director of Marketing & Head of Sustainability @The Palms Hotel & Spa
Miami Beach, FL, US
With over two decades of expertise in brand strategy, I specialize in driving long-term success through comprehensive, creative direction and strategic execution. My experience spans strategic development, creative content creation, corporate identity development, stakeholder research, and managing the hotels’ social media and public relations activities including the management of the respective agencies. As the head of brand strategy for The Palms Hotel & Spa and its sub-brands, I also oversee brand initiatives for Essensia Restaurant & Bar and The Palms AVEDA Spa, and, until its sale in 2021, Circa 39 Hotel, WunderBar and Jules Kitchen, shaping the guest experience through social media, event activations, media relations, and partnerships. I’ve led successful market expansions, including a 40% increase in LATAM travelers, and championed sustainability initiatives, such as achieving Green Globe and Green Key Global certification as well as Beyond Green affiliation. Throughout, I’ve reinforced The Palms’ reputation as a leader in sustainable hospitality, earning recognition in Travel + Leisure’s Top Miami Beach Resorts many years in a row.
EDUCATION
Franklin Delano Roosevelt American School of Lima
Elementary to High School
Frankfurt International School
High School
12 Sparrows School of Yoga
200hr RYT Registered Yoga Teacher through Yoga Alliance , Trauma and Resiliency based Vinyasa Yoga
Schiller International University
Bachelor of Business Administration - BBA, International Business & Marketing
Global Sustainable Tourism Council
Professional Certificate in Sustainable Tourism, Sustainable Hospitality and Destination Management
SKILLS
ABOUT TANJA MORARIU
As a dynamic and results-driven multilingual marketing leader with extensive national and international experience, I specialize in crafting and executing brand strategies across the hospitality, tourism, destination, and consumer sectors in North America, Europe, and Latin America. I am committed to advancing sustainability, fostering purpose-driven leadership, and driving meaningful change.
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