Tania Sofia Anaya Mora

Marketing Manager @Administración Integral

Mexico City, MX

Develop and implement comprehensive marketing strategies to promote legal services and insurance products, targeting individual and corporate clients- Lead the development and implementation of strategic marketing plans for multiple company divisions, enhancing market positioning and customer loyalty- Introduce the \"Cabin Assist\" service, streamlining insurance claim management and enhancing customer satisfaction. Resulting in a 55% reduction in accident rates in a 5 million dollar sales base- Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns, resulting in increased online visibility and lead generation- Provide English and Spanish translations for contracts and international clients documents- Manage the marketing budget, allocate resources effectively, and track ROI to ensure maximum impact and efficiency- Analyze market trends, competitor activities, and client feedback to identify opportunities for business development and strategic partnerships- Collaborate with attorneys, insurance brokers, and internal teams to align marketing efforts with business goals and support cross selling initiatives- Manage social media accounts and content calendars to engage followers, drive engagement, and generate leads- Monitored and reported on marketing campaign performance, providing insights and recommendations for optimization and improvement- Supported sales teams with marketing materials, presentations, and training to enhance their effectiveness and productivity.

Lone Star College

Associate’s Degree, Business

Tecnológico de Monterrey

High School

University of Houston

Bachelor’s Degree, Marketing and Management