Tania Pal
Ecommerce Marketing Manager @Crompton Greaves Consumer Electricals Limited
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WORK HISTORY
Ecommerce Marketing Manager @Crompton Greaves Consumer Electricals Limited
Mumbai, IN
Own Amazon & Flipkart performance marketing with focus on ROAS, ACOS, CAC and GMV growthDrive category benchmarking and identify platform-specific growth opportunitiesPlan and execute campaign calendars ensuring SEO-compliant and brand-aligned listingsBuild and present CXO dashboards covering GMV, BSR, visibility index and content healthPartner with internal teams and agencies to improve campaign efficiency and visibility metrics
EDUCATION
Indian Institute of Engineering Science and Technology (IIEST), Shibpur
Master of Technology, Biomedical/Medical Engineering
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Biotechnology
Indian Institute of Engineering Science and Technology (IIEST), Shibpur
Master of Technology - MTech, Biomedical/Medical Engineering
Management Development Institute, Gurgaon
PGDM
ABOUT TANIA PAL
Tania is currently working with CGCEL as a Management Trainee. She pursued her Post Graduation in Management from MDI Gurgaon. She has done her Bachelor of Technology (Biotechnology) from the National Institute of Technology Durgapur in the year 2018. Post this she completed her Master in Technology (Biomedical Engineering) from the Indian Institute of Engineering Science and Technology, Shibpur as a GATE Scholar in 2020.During her master\'s, she studied the anticancer effect of drug encapsulated carbon nanocarrier on brain cancer cell lines. In her free time, she loves to sing and has formal training in Vocal Classical music.
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