Tania Buendia
National User Experience Manager @Coppel
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WORK HISTORY
National User Experience Manager @Coppel
MX
As National UX/UI Manager and Brand Experience Lead, I drive the strategy and execution of seamless, user-centered experiences across all digital and physical channels in a dual-industry environment—retail and financial services. My mission is to ensure that every customer touchpoint is not only intuitive and functional, but also reflects the brand’s integrity, accessibility standards, and operational excellence.Key areas of focus: • Experience Strategy & Design Leadership: Leading multidisciplinary UX/UI teams in delivering consistent, high-impact digital experiences across web, mobile apps, self-service terminals, and customer portals. • 🧠 Research-Driven Optimization: Using behavioral insights, usability studies, and performance analytics to iterate on customer journeys and eliminate friction points. • 🧩 Cross-Channel Consistency: Aligning physical store design, digital platforms, and service interactions with our brand values to build a truly omnichannel experience. • Brand & UX Governance: Overseeing experience quality frameworks, UI guidelines, accessibility standards, and usability scorecards to ensure visual and experiential consistency. • 🤝 Cross-functional Collaboration: Partnering with product, marketing, operations, legal, and technology teams to embed customer-first thinking into every strategic initiative.
EDUCATION
Universidad Iberoamericana, Ciudad de México
Diplomado, Programación y diseño Web
Tecnológico de Monterrey
Junior High School
Eduware/ Alias Wavefront
Diplomado, Maya 1.0- 3D Animation
Universidad Nuevo Mundo, A.C.
Graphic Design
SKILLS
ABOUT TANIA BUENDIA
Digital Product Manager and Program Lead. Over 16 years experience in project management and production, Business Consulting skills coach & Design Thinking methodology. Certified Scrum Master.Customer Experience Design Solutions Lead, and 4 years as Technical Media Broadcast Manager.Areas of expertise in the digital industry: Business, performance & operations Analysis, Product Strategy & Production for industries such as Telecom, TV Entertainment, Consumer goods, & more recently in Finance & Insurance. Other past functions: Art Director, Production Manager, Digital Marketing project coordinator, Sales Marketing director for website portals, Creative and production coordinator. 25 years working in design, digital industry and project management
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