Tania Prajapati
Content & Partnerships Manager @Bharat24by7
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WORK HISTORY
Content & Partnerships Manager @Bharat24by7
Mumbai, IN
As a Digital Content and Strategy Lead at Bharat24by7, I am responsible for conceptualizing, planning, and executing content strategies that strengthen the platform’s digital presence across multiple social media channels including Instagram, YouTube, Facebook, Threads, and X. My role focuses on creating impactful, audience-driven news content that is informative, engaging, and relevant to contemporary public discourse.I develop content frameworks for various formats such as civic issue videos, on-ground interviews, voiceover explainers, news reels, and carousel posts. Through strategic storytelling and strong editorial judgment, I ensure that each piece of content maintains journalistic credibility while also being optimized for digital consumption and audience engagement.In addition to content planning, I actively work on building strategic collaborations and partnerships with creators, organizations, and contributors who can add value to the Bharat24by7 platform. By bringing diverse voices and perspectives to the table, I aim to expand the reach and impact of our news coverage.
EDUCATION
KES SHROFF COLLEGE
Bachelor of Arts - BA, Digital Communication and Media/Multimedia
Chikitsak Samuha's Patkar - Varde College
Bachelor's degree in Multi media and Mass communication. , Journalism
ABOUT TANIA PRAJAPATI
I am passionate about telling stories that matter and bringing important civic conversations to digital audiences. At Bharat24by7, I work on shaping the platform’s digital content strategy planning news content, developing storytelling formats, and identifying topics that resonate with people. My work involves turning current events and civic issues into engaging digital narratives through reels, interviews, voiceovers, and visual storytelling across platforms like Instagram, YouTube, Threads, Facebook, and X. I enjoy experimenting with new formats while ensuring that the content remains fact-based, relevant, and rooted in responsible journalism. A big part of what I do also includes bringing collaborations and ideas to the table that help expand the reach and impact of our coverage.Alongside this, my journey in digital storytelling is closely connected with Aamchi Mumbai Today, a platform that focuses on capturing the everyday pulse of Mumbai. Through this initiative, I explore hyperlocal stories from civic issues and commuter experiences to the city’s culture, heritage, and street life. The idea behind Aamchi Mumbai Today has always been simple: to document Mumbai as people experience it and to highlight voices and stories that often go unnoticed. For me, both these platforms are about the same mission using digital media to inform, engage, and create meaningful conversations around the city and the issues that shape our daily lives.
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