Tania Cirone Fenyes
Sr Director Marketing & Alliances @GyanSys Inc.
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WORK HISTORY
Sr Director Marketing & Alliances @GyanSys Inc.
Nashville, TN, US
At GyanSys, I lead marketing with a primary focus on the SAP Business Suite (S/4HANA, RISE, GROW, SCM, Ariba, CX, Signavio, GenAI) — building GTM strategies and campaigns in alignment with our sales team while forging strategic alliances across SAP, Microsoft, Databricks, and Tricentis. My expertise span building executive-level content and industry thought leadership — from analyst relations to digital campaigns — strengthening SAP ecosystem visibility across manufacturing, automotive, high-tech, distribution, life sciences.
EDUCATION
Maryland Institute College of Art
Web and Content
Pratt Institute
Bachelor of Fine Arts (BFA), Film / Graphic Design
School of Visual Arts
Graphic Design
SKILLS
ABOUT TANIA CIRONE FENYES
A creative and strategic marketing leader with a passion for driving company growth, brand impact, and market visibility. I thrive in fast-paced environments where creative vision and strategic execution come together to deliver measurable business outcomes.My experience spans B2B marketing, demand generation, GTM strategy, alliances, analyst relations, and digital transformation campaigns. I bring proven success in building brands, launching multi-channel programs, and strengthening ecosystems across SAP, Microsoft, Databricks, Salesforce, and ServiceNow.Recognized for building long-lasting customer and partner relationships, I excel at leading high-performing teams and aligning marketing with sales to accelerate pipeline growth. My career blends enterprise marketing and creative direction with an early foundation in film and television — where I developed a passion for storytelling and creative problem-solving while working with filmmaker Michael Moore and networks such as Fox Sports, NBC, and Viacom (VH1, Comedy Central). That experience continues to influence how I approach brand building, executive messaging, and demand generation with a creative edge that drives results.
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