Tami Zimmel

Vice President Marketing @Estimating Edge

Delray Beach, FL, US
EMAILS
t••••••@estimatingedge.com
MOBILE NUMBERS
+15•••••••56

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WORK HISTORY

Jan 2017 — Present

Vice President Marketing @Estimating Edge

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Tasked with packaging and promoting in order to sell. Responsible for the strategic and operational marketing for a market leading, software, and cloud solution premium brand. Lead and develops a marketing team that is collaborative and highly productive. In charge of developing a clear defined strategy and that drives revenue growth and product awareness. Focus on data-driven analysis and decisions that align with the sales motion and product strategy. Includes launching two new market solutions with patents (Field App and SaaS takeoff 2D solution that can extract 3D models).

EDUCATION

N/A

Minnesota State Moorhead

B.S., Marketing

SKILLS

Lead GenerationDirect MarketingBrand Development StrategyOnline Lead GenerationProduct PlacementInbound Lead GenerationMarketing ManagementMarket AnalysisTarget IdentificationMarketing Strategy and ImplementationPositioningSelf-StarterCustomer EngagementEmployer BrandingSelf-DrivenMessage DevelopmentOnline and Print Advertising StrategyBudget ManagementPublic RelationsBusiness StrategyExecutive ReportingAgency and Account ManagementStrategic Public Relations PlanningBusiness DevelopmentCustomer and Sales Collateral DevelopmentCustomer Advisory BoardsDigital MarketingRelationship MarketingDirect Mail/Email CampaignsCollaborative Problem SolvingPreference BuildingSales PromotionServices MarketingResults Tracking and Campaign AnalysisEvent Strategy & CoordinationSolutions MarketingProduct MarketingPublicityBrand AwarenessBrand Equity

ABOUT TAMI ZIMMEL

Results driven, strategic marketer with expertise in product and solution marketing; past years in technology software (install, enterprise, cloud, mobile and data centers) and services. Skilled in developing successful marketing strategies, messages, programs and product launches and new products (2 patents) for diverse industries and a variety of complex products or services. Extensive experience in managing teams, budgets, programs and deliverables. Reports up to a CEO and/or board-Skilled at taking complex technical products and workflows and creating easy to understand go-to-market messages-Consistently identifies market opportunities to drive revenue growth and/or expand market penetration-Strong relationship management skills extending to analysts, press, channel partners, customers and internals-Takes an integrated marketing approach that increases ROI by creating and implementing high-profile marketing programs with metrics that can be measured-Well-versed in working in a matrix organization. Have an entrepreneurial spirit, multifaceted experience and the unique ability to extract and execute more from limited resources.

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