Tamina Steil
Head of Marketing @Lime Connect (ehemals Userlike)
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WORK HISTORY
Head of Marketing @Lime Connect (ehemals Userlike)
Cologne, DE
As Head of Marketing at Lime Connect, I lead the strategy and execution that shapes how we show up in the market and build lasting relationships with our customers.My role combines strategy, creativity, and operations – balancing long-term brand building with short-term growth. Key areas include:Brand leadership: Led the full rebrand from Userlike to Lime Connect, defining a shared identity across markets and teams.Demand generation & growth: Driving pipeline and revenue through integrated campaigns, digital channels and events.ICP & allbound strategy: Defining our ideal customer profile and aligning marketing, sales and customer success in an allbound approach to market.Team & cross-functional leadership: Building and guiding a high-performing marketing team, while working closely with product, sales, and customer success.
EDUCATION
Johannes Gutenberg University Mainz
Bachelor’s Degree, Mass Communication/Media Studies
Universität Siegen
Master’s Degree, Business Management and Marketing
Wilhelm-Hofmann-Gymnasium
High School
SUNY Brockport
Master’s Degree, Communication, General
SKILLS
ABOUT TAMINA STEIL
With a decade of experience in B2B SaaS marketing, Tamina leads the dynamic marketing team at Userlike, driving innovative end-to-end campaigns from concept through execution.Tamina is passionate about optimizing the customer journey, exploring impactful organizational strategies and mentoring upcoming marketers.Userlike specializes in AI-first customer service software, helping companies get closer to their customers through personalized interactions and efficient support. With their WhatsApp marketing solution, Userlike enables businesses to engage with their audience on one of the world’s most popular messaging platforms-Capabilities/areas of focus: inbound marketing, content creation, customer experience, project management, conversational marketing, search engine optimization, video marketing, email marketing, social media, Facebook/LinkedIn advertising, corporate communication, growth marketing, employer branding, customer research, account-based marketing, customer centricity, organizational change, leadership
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