Tamara Rashford
Senior Global Campaigns Manager @AnywhereNow
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WORK HISTORY
Senior Global Campaigns Manager @AnywhereNow
As Senior Global Campaigns Manager at AnywhereNow, I lead the development and execution of strategic B2B marketing campaigns that drive global demand, support revenue growth, and align with our overarching business objectives. My role spans the full marketing lifecycle—from strategy to execution—across global and regional initiatives.Key areas of focus include building and managing a comprehensive global marketing strategy, executing high-impact partner marketing initiatives, and overseeing all aspects of campaign delivery. I also lead end-to-end event management for industry tradeshows and partner events, ensuring brand consistency and maximising engagement.A core part of my responsibility is to track performance metrics, measure ROI, and continuously refine our marketing approach to accelerate pipeline generation and growth.
EDUCATION
CIM | The Chartered Institute of Marketing
Level 7, Marketing Leadership Programme
CIM | The Chartered Institute of Marketing
Level 6 Diploma, Professional Marketing & Digital Marketing
Derby Moor Community Sports College Trust
GCSE's
MiniMBA
Mini MBA, Marketing
MiniMBA
Mini MBA, Brand Management
Derby Moor Sixth Form
A Levels
CIM | The Chartered Institute of Marketing
Level 4, Professional Certificate in Marketing
The University of Salford
BSc International Events Management, International Events Management
SKILLS
ABOUT TAMARA RASHFORD
Chartered Marketer | B2B SaaS Marketing Leader | Driving Brand Growth & RevenueResults-driven Chartered Marketer (ACIM) with a proven track record of success in B2B SaaS marketing and events management. Expertise in developing and executing integrated marketing strategies that drive brand awareness, generate high-quality leads and deliver measurable revenue growth. Proven success in exceeding targets, leading high-performing teams, and mentoring colleagues. Adept at cross-functional collaboration, budget management, and campaign optimization. CIM Level 7 qualified with a passion for innovation and data-driven marketing leadership. Currently, leading segment-focused marketing strategies at Geotab, increasing pipeline growth and driving customer acquisition. Previously, served as Marketing Team Lead for the UK & Ireland, spearheading an increase in lead generation (quantity & pipeline quality) and improving operational efficiency. Skilled in leveraging marketing automation tools like Salesforce to optimise campaigns. An active member of the CIM North West Board as Vice Chair of Events. Passionate about continuous learning and development.
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