Tamara Belair
Brand Strategy Consultant @The Brandsider
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WORK HISTORY
Brand Strategy Consultant @The Brandsider
I work with premium and luxury brands on positioning, narrative, and communications – helping founders, teams, and creators sharpen how they are perceived, understood, and experienced.Depending on the brief, this can include: competitive and cultural research, positioning and messaging, purpose and values, brand voice and copy, social media strategy, and strategic direction for launches, campaigns, corporate comms, or broader repositioning efforts.
EDUCATION
Marianopolis College
CEGEP, Honours Commerce
McGill University
Bachelor’s Degree, Marketing/Digital Innovation
ABOUT TAMARA BELAIR
I’m Tamara, brand strategist and founder of The Brandsider - a newsletter that brings you inside the world\'s most magnetic brands Alongside the publication, I work with premium and luxury brands on positioning, narrative, and world-building – helping founders, teams, and creators sharpen how they are perceived, understood, and experienced. Depending on the brief, this can include competitive and cultural research, positioning and messaging, purpose and values, brand voice and copy, architecture, and strategic direction for launches, campaigns, activations, or broader repositioning efforts.I began my career in management consulting before joining Lippincott, the global reference in corporate brand strategy, where I led positioning and transformations for Fortune 500s - including the rebrand of Nokia.After living in Montréal and London, I now call Edinburgh home. Here on LinkedIn, I share brand strategy insights and honest reflections on building The Brandsider.For consulting or collaborations: t•••••@thebrandsider.com
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